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The Commodity Futures Trading Commission (CFTC) agrees, continuing to defend its claimed “exclusive jurisdiction” over sports prediction markets in federal and state courts across the nation.

The legal wrangling extends to Michigan, where Attorney General Dana Nessel has rejected Polymarket and the CFTC’s arguments that the Michigan Gaming Control Board has no regulatory authority over prediction markets, even the ones allowing traders to buy and sell shares of sports outcomes.

Since returning its prediction market to the US, Polymarket has regularly engaged in nonconforming advertising. Painting a water tower in the company’s blue and branding the structure with its logo is the firm’s latest marketing ploy.

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Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.

During the 2025-26 NBA season, Kalshi made waves by granting an equity stake to two-time league MVP Giannis Antetokounmpo. According to the Wall Street Journal, Sweeney’s representatives approached Novig to express interest as a potential investor. Eventually, the company granted her an undisclosed amount in equity. The increased role of celebrity endorsements in the space is a trend that will likely receive closer observation in the coming months.

During the second half of 2026, prediction markets have endured the wrath of a plethora of state governors, most notably Kathy Hochul of New York.

About Rainbow Jackpots Tap A Roo

For so long, CalvinAyre.com has been a beacon in the poker reporting landscape but as the outgoing incumbent of this position of privilege, I haven’t been at the centre of this role for so long as to claim anywhere near all the credit.  

A huge thanks for his outstanding reporting on this site should go to Lee Davy, who for many years, brought poker to life on Calvin Ayre. I personally owe a huge debt of gratitude to Lee for the efforts he made in not only making me feel so well prepared to take up the mantle when he moved on to pastures new, but in establishing the Calvin Ayre brand so well for so many years within the poker world.

Ours is a niche industry, but it is a wonderful and welcoming one, and Calvin Ayre has been a huge part of the poker industry in my time, too. The name has opened doors, helped me speak to some of the biggest and best poker players from around the globe.