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The competition between prediction markets and sportsbooks is intense and there is some evidence that the former is encroaching on the latter’s customer base.
A survey by Fullstory, a behavioral data analytics company, says that amid the evolution of yes/no exchanges, 60% of bettors said prediction markets are altering how they use sportsbooks with 35% admitting that they’ve reduced usage of traditional sports wagering platforms as access to sports event contracts increased.
“Consumers are being presented with more options for how they can participate in online gaming, creating a more competitive landscape where a seamless digital experience is increasingly becoming part of the value proposition,” said Jason Wolf, president of Fullstory, in a statement. “The brands that understand how consumers are navigating, comparing, and engaging with their platforms in real-time can identify where friction is getting in the way of trust and retention.”
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The Genesis Invitational, which Max Homa took down after a shoot-off with Tony Finau, attracted 10.79% of the wagers on Bodog this past weekend. Homa is intimately familiar with the course where the tournament is played, the Riviera Country Club, and has been a regular on the greens since he was two years old. With his Genesis win, Homa joins Bubba Watson as the only two players to take a Riviera victory with a bogey-free final round since 1990.
The NBA action returned to Bodog’s list next, with three games getting more than 10% of the wagers. Next, the NCAA’s Michigan vs. Ohio State game was popular with gamblers, as 9.07% of the bets on Bodog were placed on this game. Third-place Michigan handed fourth-place Ohio State a loss, walking away with a 92-87 win to improve to 16-1. Novak Djokovic vs. Daniil Medvedev in the Australian Open attracted 8.58% of the bets as Djokovic swept three sets. The last of the top-ten events on Bodog flipped back to the NBA, with the Sacramento Kings/Milwaukee Bucks and the Golden State Warriors/Charlotte Hornets games getting 7.63% and 7.5%, respectively.
The post Basketball takes over sports gambling on Bodog appeared first on CalvinAyre.com.
About Morgana Megaways
Arsenal vs. Benfica (Agg 1-1) (5.55pm GMT kick-off)
Last week’s first leg between these two sides was a frustrating one for both teams. Benfica will feel disappointed not to have taken advantage of Arsenal’s wasteful nature in front of goal, while The Gunners will be kicking themselves not to have sealed the tie at the first time of asking.
The away goal for the North London side will no doubt have pleased boss Mikel Arteta, but in recent weeks, his side have once again slipped down into the bottom half of the Premier League and that will not have bought him any favour with the former Invincibles’ increasingly frustrated fanbase.