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The successful launch of premium eInstant games on the win2day gaming site marks the further expansion of NeoGames into the European lottery market
NeoGames a technology-driven provider of end-to-end iLottery solutions, announced today the go-live of its games with Austrian Lotteries, launching its first set of games on the win2day online gaming site.
NeoGames will grant the Austrian Lotteries (Österreichische Lotterien) full access to its NeoGames Studio extensive portfolio of premium, award-winning eInstant games. The deal between the companies will provide Austrian Lotteries players with a steady, ongoing stream of new, unique, and exciting games, enhancing the overall gaming experience offered by the Lottery.
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Referencing an Australian study on direct marketing and its link to gambling harms, Dr Philip Newall, senior lecturer at the University of Bristol noted that “causality was established by getting a random subset of participants to opt-out of receiving direct marketing offers”.
It was found that “this group then self-reported significantly lower expenditure and harms [ … ] over the next two weeks”.
They recommended banning direct marketing by operators and affiliates except for essential account or safety communications.
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Within the report, Spectrum alleged “concerns around the availability of Evolution’s games in certain prohibited markets, the regulatory implications of its practices, and the lack of proactive monitoring of its customers”.
However the report confirms that Spectrum did not believe Evolution had engaged in any illegal practices.
iGB is publishing the full 69-page report, which is accessible to registered users of the New Jersey court system, below for anyone to read.
