Mice Magic

About Mice Magic

Great Britain’s gambling industry generated £17.5 billion ($23.4 billion) in gross gambling yield (GGY) during FY2026, a 4.4% increase from the previous year.

Excluding lotteries, the Gambling Commission reported that GGY rose 4.7% to £13.2 billion ($17.7 billion) between April 2025 and March 2026.

Growth was strongest online, where remote casino, betting, and bingo GGY climbed 6.9% to £8.3 billion ($11.1 billion), compared with a modest 1.1% increase across land-based sectors.

What is Mice Magic?

Leicester City vs. Slavia Prague (Agg 0-0) (8pm GMT kick-off)

Even more finely balanced is this last 32 clash between the surprise package of this season’s Premier League and a side who crashed out of the Champions League at the Qualifying Round stage, losing 4-1 to Midtjylland. That came after a 0-0 first leg result back in Prague and having lost  Tomáš Souček and Vladimír Coufal to West Ham in 2020, Slavia look a shadow of their former selves.

The action from the first leg was not the most sparkling that either side have produced during the season but hinted at the areas Leicester can exploit back at the King Power Stadium.

How to play Mice Magic

The initiative is based around a core objective of ensuring the growth of the gambling sector in Africa runs alongside “effective consumer protection, responsible gambling practices and greater public awareness”.

Under the campaign banner #PlaySafeAfrica, each day of this week will focus on a specific aspect of safer gambling. These include responsible gambling, personal limits and the prevention of underage gambling.

The week will feature a coordinated programme of engagement between regulators and the industry, as well as public education and digital awareness activities.