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The 888Africa acquisition announcement raises questions about why GiG have opted to return to the B2C sphere. Richards warns against over-analysing the deal as a wholesale return to B2C, insisting that GiG remains a B2B platform and tech business at its core.

Asked why GiG had returned to B2C, Richards explains the decision was threefold.

“First, our own priorities have shifted,” he says. “We have been explicit that we are moving away from a growth-at-all-costs mindset, towards a more disciplined focus on profitability and cash generation, and 888Africa is immediately accretive on both counts.

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There have been no further details about the lottery prize. The Pennsylvania Lottery only finds out that a winning ticket has been sold after the fact, but the lottery cannot tell whether the person buying the ticket actually realized that they had won.

On the upside, scratch-off tickets rarely go unclaimed, as most people tend to scratch the film very shortly after buying a ticket – instantly, or on the same or following day. 

The Pittsburgh area has been producing big winners one after the next, including a $1-million ticket sold recently, as well as another seven-figure prize sold in Carnegie.

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But the more important question now is what Cubeia does with that capacity. “Because we’re not spending as much time coding, we’re spending more time on the business: talking about value and understanding the domain,” he says.

Rather than simply building what is requested, teams are increasingly expected to understand why something is being built and what value it should create.

As Paul Crisp, Cubeia’s head of marketing, points out: “If the objective is 10% more traffic, for example, how do we measure it?