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Genius founder and CEO Mark Locke this week touted Genius’ position as a provider of official data, settlement and integrity services to both traditional betting and predictions platforms.

“Through Legend and our wider media platform we help operators acquire the customers all of them are competing for,” he added in a personal LinkedIn post.

“That is why I see prediction markets as a net benefit for Genius. I believe they create more businesses to supply, more ways to monetise the same sports activity and more competition for the customers we help operators win,” Locke said.

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A complaint suggested that such placements were inappropriately targeted at under-18s.

White Hat Gaming paused the ads during the investigation and argued that HLTV’s audience is primarily adult and focused on professional competitive gaming rather than casual play, which tends to attract minors. 

HLTV corroborated this, highlighting its editorial tone as adult-oriented.

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“Casinos, junkets, cryptocurrencies and underground banking are the most critical parts of the money laundering infrastructure that fuels international organised crime,” he said at the time. “The global gambling market will reach $205 billion in 2030.”

The government blocked 548,420 illegal betting and gambling websites between 2006 and 2025, including 84,000 in 2025 alone. 

These comments echo a similar sentiment emphasised at the country’s Directorate of Communications panel event on illegal betting and addiction on 10 September. Deputy Minister of Interior Ali Çelik suggested that curbing addiction would lead to a decrease in illegal betting activity.