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“At what point does someone come along where you say no to the offer?” Carton asked.
A Bank of America study released on 1 September found that the median deposit account balance of households that participated in online betting was 59% higher than households that avoided the activity. As prediction markets rapidly expand alongside traditional sports betting, the findings have prompted “some to blur the lines between entertainment and investment”, according to a proprietary study undertaken by BofA.
The ongoing battle between states’ rights advocates and those who support federal regulations in sports trading is not black and white. Carton indicated in his monologue that engaging in the trading of sports-event contracts amounts to unregulated gambling. Designated Contracts Markets, better known as prediction markets, are regulated on the federal level by the US Commodity Futures Trading Commission.
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The two companies began collaborating in November 2025. As part of the deal, Polymarket provided data for a dedicated prediction market section on Yahoo Finance. The feature provided market-based probabilities of economic, political, and financial developments alongside Yahoo Finance content.
The Yahoo Finance prediction market section was taken out in April. The companies have now confirmed that the larger deal is also off, as reported by Bloomberg.
Yahoo said Polymarket is still an advertising partner and suggested the two could collaborate on other projects in the future. Polymarket has not provided any public explanation for the end of the data partnership.
