Magic Ian

What is Magic Ian?

Arsenal vs. Benfica (Agg 1-1) (5.55pm GMT kick-off)

Napoli vs. Granada (Agg 0-2) (5.55pm GMT kick-off)

Rangers vs. Royal Antwerp (Agg 4-3) (5.55pm GMT kick-off)

What is Magic Ian?

These are not capabilities that Splash Tech intends to begin developing now the acquisition has completed. Its products are already live with recognised operators including ComeOn, while a number of its free-to-play relationships are entering their fifth year.

Commercial confidentiality prevents Wilson from attaching individual numbers to those partnerships, but he is unequivocal about the jackpot engine’s record. “Every operator or brand that’s launched our jackpot engine has seen an immediate lift in GGR,” he says.

That impact, he argues, comes from preparation as much as product. Splash Tech works with partners to establish expectations and benchmark performance against relevant KPIs before launch. On the free-to-play side, the picture is similarly collaborative rather than automatic.

About Magic Ian

Several operators have announced shop closures over recent months, including Entain and Flutter, citing a rising tax burden.

Online casino games remained the largest segment of the remote market, generating £5.7 billion ($7.6 billion) in GGY, with slots accounting for £4.8 billion ($6.4 billion) of that total.

Remote sports betting generated £2.4 billion ($3.2 billion), led by football at £1.2 billion ($1.6 billion) and horseracing at £769.3 million ($1.03 billion).