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It is with that ambition that Yggdrasil has developed two new solutions that Curwen believes can change both how games are created and who is able to create them. Game in a Box is designed to make the development process faster, more efficient and more flexible, while Studio in a Box goes a step further, giving businesses the tools to build their own portfolio of original games without the need to establish a traditional studio of their own.
Game in a Box addresses the development process itself. Traditionally, a game idea passes through multiple stages – from maths and development to QA and certification – potentially involving different teams and repeated rounds of work.
Game in a Box brings those stages into a connected workflow, giving creators greater control over a game as it evolves. The platform is already being used internally by Yggdrasil and is being piloted with selected partners ahead of its wider market release.
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“We think investors will be looking for signs that Genius can leverage Legend’s relationship to capture a larger share of the rapidly expanding sports betting and prediction market opportunity,” he aded in a note this week.
Genius founder and CEO Mark Locke this week touted Genius’ position as a provider of official data, settlement and integrity services to both traditional betting and predictions platforms.
“Through Legend and our wider media platform we help operators acquire the customers all of them are competing for,” he added in a personal LinkedIn post.
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The US land-based casino market had begun to mature and the number of obvious new markets and projects was shrinking. Online gambling offered a new source of growth, particularly through the expansion of legal sports betting. That opportunity was quickly reflected in share prices.
The problem is that legalisation has not happened as quickly as expected, while taxes and competition have increased. “Online gaming has been affected by the broader re-rating of growth-oriented internet and software stocks,” says Chad Beynon, managing director and head of US research at Macquarie Capital. “But there has also been a genuine deterioration in expectations for parts of the sector.”
Beynon says sports betting companies have suffered particularly badly because the market is questioning both future earnings and the size of the eventual opportunity. More iGaming-focused companies such as Rush Street Interactive and Super Group have generally performed better operationally, helped by stronger earnings growth and profitability.
